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Our Business
CJ creates a new culture
We are a Global Lifestyle Company inspiring a new life of Health, Happiness, and Convenience.
CJ Foods is a global food company delivering a variety of products ranging from foodstuffs and frozen/chilled foods to appetizers. As Korea's largest food
company, CJ Foods is now leading the global food industry with its renowned Korean food brand “bibigo.” Under bibigo, it offers delicious K-food products
including Mandu (Korean-style dumpling), chicken, processed rice, Korean sauce, Kimchi, Gim (seaweed), roll, and K-street food. The company operates in
multiple regions worldwide including South Korea, the U.S. (as CJ Schwan’s), Japan, China, Southeast Asia, Europe, and Oceania.
Since 1953, CJ Foods has been dedicated to delighting consumers by introducing healthy and convenient foods through the development of state-of-the-art
technology, combined with the use of the best ingredients available. Over the last 70 years, this dedication to providing the best food products in the market
has made CJ in the number 1 food company in South Korea.
CJ’s mission today is to introduce the delicious, convenient and nutritious Korean and Asian food and culture to the world. CJ established a presence in the U.S. in 1978 with this goal in mind. And with more than 30 years in the U.S. market, CJ continues to strive to create the best products and make new fans among consumers every day. CJ, creating joy for more than 70 years.
Korea’s First Sugar Manufacturing Company
The first manufacturing business of Samsung Group
Korea’s No.1 Food Company
Korea’s largest and the most loved food manufacturer
Global Business
Located in 74 sites in 15 countries,
$13.7 billion in sales with 60% of its earning coming from overseas operations
22 Brands
4 major brands: bibigo, Beksul, Hetbahn, Gourmet
Core global brand: bibigo
Our Major Brands and Products
bibigo is the top Korean food brand that enriches the lives of global consumers with its high quality food. bibigo products perfectly capture the unique and
delicious flavors of Korean cuisine. As a pioneer in globalizing Korean food, bibigo is building its global presence with its key products Mandu and Kimchi. bibigo also holds the number one market share in the U.S. B2C dumpling market.
➡️ Swipe to see more about bibigo!
Our Brands
bibigo’s Iconic Marketing
bibigo’s First Global Brand Campaign
“Life tastes bibi-better when you Live Delicious”
Bibigo’s first global brand Campaign spread the brands “Live Delicious” message around the world in 2023.
The digital campaign showcased a variety of people enjoying bibigo products and breaking out into a bibi-dance, alongside a unique bibi-song.
The campaign achieved over 900 million impressions worldwide.
bibigo at KCON and MAMA
Connecting food with music, bibigo has been leading the globalization of K-culture with KCON and MAMA since 2013.
KCON is the world’s largest K-Pop live festival devoted to K-culture, and as the world’s No.1 K-Pop awards ceremony,
MAMA expands its appeal to global audiences beyond Asia
bibigo X LA Lakers
In October 2021, CJ CheilJedang began its journey as the first global marketing partner of the LA Lakers. As its top sponsor, the bibigo logo is proudly represented on the official jersey and throughout the Crypto.com Arena. bibigo hopes to promote Korean food culture to basketball fans beyond LA, across the U.S., and globally.
This monumental partnership marks a new marketing history of two global cultural and sports icon joining.