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Our Major Brands and Products
A Global Foood Company delivering delicious delights
and K-Lifestyle to tables around the world
Food Business Unit (CJ Foods) is a global food company delivering a variety of products ranging from foodstuffs and frozen/chilled foods to appetizers.
Being the largest food company in Korea for decades, CJ Foods is now leading the globalization of Korean food with its renowned “bibigo” brand. Under bibigo, it offers seven Global Strategic Products of K-food including Mandu (Korean-style dumpling), chicken, processed rice, Korean sauce, Kimchi, Gim (seaweed), and roll. bibigo is the official sponsor of THE CJ CUP, a PGA TOUR regular-season tournament, and the first-ever global marketing partner of the LA Lakers to share Korean food culture with sports fans around the world.
Key Brands and Products
bibigo is the top Korean food brand that enriches the lives of global consumers with its high quality food. bibigo products perfectly capture the unique and delicious flavors of Korean cuisine. As a pioneer in globalizing Korean food, bibigo is building its global presence with its key products Mandu and Kimchi. bibigo also holds the number one market share in the U.S. B2C dumpling market.
Nothing beats home-cooked rice! As a pioneer in the ready-to-eat rice market, Hetbahn is a true representation of CJ’s OnlyOne spirit. With Hetbahn, you can enjoy the freshest and tastiest rice anytime, anywhere. Key products include Hetbahn White Rice, Multigrain, Cupbahn, Sotbahn, Cookbahn and Softmeal.
Gourmet brand caters to consumers who appreciate subtle variations on the table.
Key products include gourmet chicken, Chinese food, and pizza.
Beksul has been a leader in Korean food culture for 70 years. The brand provides essential cooking solutions to help everyone get the best results from their cooking. Key products include sugar, flour, cooking oil, sauces, and seasonings.
Red Baron® pizza, Schwan’s Company’s largest pizza brand, is a leader in the U.S. frozen-pizza category. The product portfolio includes multi- and single-serve pizzas. Popular varieties include Classic Crust, Fully Loaded™, Brick Oven, Stuffed Crust, Thin & Crispy, Deep Dish, French Bread, and Pizza Melts.
Pagoda® products offer Asian-style snacks in retail stores throughout the U.S. Pagoda leads the Asian-snack category and offers popular items such as egg rolls, potstickers, and wontons.
Other brands
bibigo’s Iconic Marketing
bibigo X LA Lakers
In October 2021, CJ CheilJedang began its journey as the first global marketing partner of the LA Lakers. As its top sponsor, the bibigo logo is proudly represented on the official jersey and throughout the Crypto.com Arena. bibigo hopes to promote Korean food culture to basketball fans beyond LA, across the U.S., and globally.
This monumental partnership marks a new marketing history of two global cultural and sports icon joining.
bibigo’s First Global Brand Campaign
“Life tastes bibi-better when you Live Delicious”
Bibigo’s first global brand Campaign spread the brands “Live Delicious” message around the world in 2023.
The digital campaign showcased a variety of people enjoying bibigo products and breaking out into a bibi-dance, alongside a unique bibi-song.
The campaign achieved over 900 million impressions worldwide.
bibigo at KCON and MAMA
Connecting food with music, bibigo has been leading the globalization of K-culture with KCON and MAMA since 2013.
KCON is the world’s largest K-Pop live festival devoted to K-culture, and as the world’s No.1 K-Pop awards ceremony,
MAMA expands its appeal to global audiences beyond Asia
